Founded by one of the most experienced Qualitative experts together with other experienced staff with profound knowledge of culture and sociology

Always keeping updated with social trends and brand activities with the support of young talents

Profound and diversifying network with different targets, age and lifestyle

Independent QC team

Strong network with experienced interviewers / recruiters

Two-way market sharing and update between Research and Fieldwork team to keep all parties posted for more accurate decision 

Mobile / Paper diary week prior to the interview for pre-group study and market understanding

Customized Discussion Guide with different projective techniques to utilize both conscious and unconscious findings / insights

Flexible combination of methodologies and target sample design to fulfill clients’ research objectives

Commitment to QC at least 50% respondent quantity

Frequently screening respondent database to minimize the chance of professional respondents