Our Services - The Window Research

We understand the ultimate mission of Market Research is to provide answers to burning strategic questions.

At The Window, we offer you three full research packages with focus on problem-solving

New Market Expansion

Exploring into customers’ lifestyle, Usage & Attitudes
Developing route to market
Research Methodology

Qualitative Approach

FGD (Focus Group Discussion)
IHV (In-home Visit)
Ethnography

Quantitative Approach

Door-to-door

Business/ brand performance assessment

Assessing the performance of pre/post campaign
Evaluating the potential of new concept / idea

Qualitative Approach

FGD (Focus Group Discussion)
In-depth Interview
In-home visit

Quantitative Approach

Brand health Check
CATI (Computer-Assisted Telephone Interview)/
CAPI (Computer-assisted Personal Interview)

Innovation/ Communication Development & Assessment

Understanding the reaction and expectation towards Concept/ TVC/ Storyboard, New product and / or Packaging

Qualitative Approach

FGD (Focus Group Discussion)
In-depth Interview
In-home visit

Quantitative Approach

CLT (Central Location Test)/ CPT (Central Product Test)