We understand the ultimate mission of Market Research is to provide answers to burning strategic questions.

At The Window, we offer you three full research packages with focus on problem-solving

New Market Expansion

  • Exploring into customers’ lifestyle, Usage & Attitudes
  • Developing route to market
  • Research Methodology
Qualitative Approach
  • FGD (Focus Group Discussion)
  • IHV (In-home Visit)
  • Ethnography
Quantitative Approach
  • Door-to-door

Business/ brand performance assessment

  • Assessing the performance of pre/post campaign
  • Evaluating the potential of new concept / idea
Qualitative Approach
  • FGD (Focus Group Discussion)
  • In-depth Interview
  • In-home visit
Quantitative Approach
  • Brand health Check
  • CATI (Computer-Assisted Telephone Interview)/
  • CAPI (Computer-assisted Personal Interview)

Innovation/ Communication Development & Assessment

  • Understanding the reaction and expectation towards Concept/ TVC/ Storyboard, New product and / or Packaging
Qualitative Approach
  • FGD (Focus Group Discussion)
  • In-depth Interview
  • In-home visit
Quantitative Approach
  • CLT (Central Location Test)/ CPT (Central Product Test)