There are always changes, but 2020, as no one needs to be reminded, has been a year of extraordinary & unconventional changes. And it is clear that Covid-19 has had a profound impact on consumer behaviors. Therefore, as Tet draws near, we all expect that things are going to look quite different than they used to. People may ask questions like “Is Tet still on?”, “How could Tet be different this year?”, or “How can brands connect with consumers in this most uncertain time?”. We hope these insightful extracts about Tet from our daily conversations with consumers can give you a glance into how 2021 Tet might be.