Commitment to QC at least 50% respondent quantity
Frequently screening respondent database to minimize the chance of professional respondents
Category: commitment
Customized Discussion Guide with different projective techniques to utilize both conscious and unconscious findings / insights
Flexible combination of methodologies and target sample design to fulfill clients’ research objectives
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Two-way market sharing and update between Research and Fieldwork team to keep all parties posted for more accurate decision
Mobile / Paper diary week prior to the interview for pre-group study and market understanding
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Profound and diversifying network with different targets, age and lifestyle
Independent QC team
Strong network with experienced interviewers / recruiters
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Founded by one of the most experienced Qualitative experts together with other experienced staff with profound knowledge of culture and sociology
Always keeping updated with social trends and brand activities with the support of young talents